Quintessential Brands’ Opihr Spiced gin RTDs
The new Opihr pre-mix gin & tonics launch in the UK in late-August
Category – Spirits, spiced gin-based RTD, 6.5% abv
Available – From next month
Location – The UK off-premise, initially available exclusively in branches of Tesco
Price – SRP of GBP2.00 (US$2.50) per 25cl can
Quintessential Brands Group has added a pre-mix gin & tonic line to its Opihr Oriental spiced gin brand’s portfolio.
Opihr Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange both have a London dry gin base. Botanicals include cubeb berries from Malaysia, coriander from Morocco and cardamom from India.
Available initially in Tesco stores from 31 August, the pair will be backed by in-store, digital, PR and social media activations.
“With consumers across the UK heading outdoors to enjoy a drink with their friends and family as part of our ‘new normal’, we’re really excited to be launching our new Opihr RTD cans,” said Quintessential marketing director Russell Kirkham. “With bars and restaurants still navigating how to operate safely and effectively under the latest COVID-19 rules, premium RTDs can also provide on-trade outlets with an efficient way of serving quality drinks safely, without the need for glassware.
“In this vein, we’re also looking to support our on-trade partners as they reopen with the new Opihr RTD cans.”
The canned offerings come two years after Quintessential unveiled a three-strong range of Opihr RTD in 27.5cl ‘stubbie’ bottles. At the time, the company said it had preferred to steer clear of the traditional canned RTD format.
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